Businesses are fooling themselves about how easy it is to shift to an online store, according to a new report.


The findings, by e-commerce company Digital River, uncover a number of myths surrounding the venture into e-commerce.


These include the belief that a company is 'global' once it starts accepting credit cards and PayPal, and that e-commerce is 'something the IT department will handle'.


"Building an e-commerce site is not as simple as A-B-C," said Digital River. "By addressing these myths, companies will hopefully avoid landing themselves in hot water or losing unnecessary revenue."


The top 10 myths:


1. Building an e-commerce site enables businesses to trade with no complications

2. The moment a businesses can accept credit cards and PayPal, it becomes global

3. E-commerce will boost the finances of any business

4. Customers will stumble on a company's site easily; there is no need to do additional marketing or merchandising

5. Businesses cannot market products aggressively online if they sell their products through a reseller

6. E-commerce is a project for the IT department and requires little outside input

7. Aggressive marketing will create bad will with customers

8. Ease of site navigation is not a major factor

9. Potential customers will assume that a company's site is legitimate

10. Companies cannot sell directly to the SMB market via websites


The report also warned that, with an estimated £8.2bn spent online by UK shoppers in 2005, businesses had to be able to compete.


"Businesses with something to sell cannot afford to dismiss the potential boost to revenues offered by the internet," said Digital River.

 

Matt Chapman

www.v3.co.uk

 

Source: Internet

Technology News

Facebook says will learn from mistake over Vietnam photo
Tue, 13 Sep 2016 01:00:00 GMT
 

"We are committed to listening to our community and evolving. Thank you for helping us get this right."

Samsung urges Note 7 users to switch off phones and turn them in
Sun, 11 Sep 2016 04:00:00 GMT
 
Aviation authorities and airlines across the world have issued bans or guidelines prohibiting passengers from turning on or charging the phone inside airplanes in response.

Free web design consultant

IF YOU

need website, web-based application but don't know where to start?
are worry about how to make your website or web application meet all requirements!
can not find any web packages suitable!
Please do not hesitate to phone us or contact us via email
to get free advices

E-commerce guide

Introduction and Basic Overview of E-Commerce
Building a Brand? Tips to Attract Brand Advocates
9 Ecommerce Shopping Cart Features that Satisfy Customers
5 Crucial Email Marketing Tips
What is Ecommerce?
Top Tips for Online Store Success
10 safe online shopping tips
How to Twitter for E-commerce Success

Home page  |   Introduction  |   Quotation  |   Contact us  |   Technology  |   Warranty  |   Terms of use  |  

Tin Thanh Online Techonology Company Limited (Tin Thanh Online - TTO)

Address: 1570/152 Vo Van Kiet St., District 6, HCMC - 31 Road 5, Le Thanh Residential Area, Binh Tan District, HCMC

Website: www.WebDesignVN.com - www.TinThanhOnline.com - www.LapTrinhWeb.com - www.TTO.vn

Telephone:   +84 (0) 98 396 1209:: Email: sales @ webdesignvn . com - info @ webdesignvn . com